FASTARC.COM
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This site provides content and resources for classes taught by Mark Avnet at VCU's Brandcenter program.
You'll find contact info, course info (including powerpoints, notes, and other goodies), resources of various flavors, info on me, misc. links and other fancy stuff.
All copyrights belong to the authors, owners, and copyright holders of works cited, linked to, quoted from, and otherwise available herein. All uses of content on or through this site are made pursuant to Fair Use provisions of copyright law. No claims of ownership are made or implied, nor should they be inferred.
And that's a good thing.
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"So, what the heck is Creative Technology, anyway?"
Thanks for asking. Here's what it isn't: It's NOT digital technology for the sake of digital technology.
There are too many times when the "solution" to a marketing challenge is something like, "hey, let's make a Flash site." Why? Because someone wanted to show off their Flash chops. The Creative Technology track is about learning to be fluent and confident in using media technologies appropriately - when where, and even sometimes IF they're called for.
The old advertising paradigm of "the creatives" referring to the visual person and the word person are over. And there are a lot of agencies that are learning that the hard way. The smart ones, however, know that creativity can come from anyone - and the Creative Technology track is designed to help fill the growing demand for technologists who think creatively, holistically, looking at what best serves consumers while at the same time serving the brand - and who can then use appropriate technology to design, produce, and execute.
So the track includes business, creativity, brand, and presentation classes, and also technology courses like computational media (applied programming and production for rapid prototyping), information architecture, and social media platforms, as well as courses on futurology and digital engagement.
When you're done, you'll know how to think about technology in a new way, how to think about branding, advertising and marketing in a new way, how to work with others in team settings, how to come up with great ideas that use technology to create real solutions.
